We collect data on SO MANY things, but do we really know what drives our business? It’s incredibly easy to over analyze or become overwhelmed by all the data. Instead, answer these three questions to see if you can narrow down what really matters. What keeps you awake at night? Or put a different way . . . when you think about your business, what do you fear? Is it future sales? Or not finding the right talent? Or over budget projects? Many times these fears may be unf