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Your business strategy should drive your metrics, not the other way around.

 Use your strategy to determine the actions needed, then create charts

and metrics that allow you to drive those actions.


Can you answer "yes" with confidence to these questions? 

"Not everything that counts can be counted, and not everything that can be counted counts."


- Albert Einstein

Are you focusing on reports based on key business drivers? 
Does your organization behave how you want it to? 
Do your measurements reinforce the behavior to that you want to see?
Can clearly track how your strategy affects business operations?


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